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6 Types of Channel Partners: When Each Is a Good Fit

Chaneltivity

Pat Schirripa , CEO of People 2U, explains, “By integrating our SaaS solution with complementary platforms, we expanded our reach and provided added value to our customers. Plus, integration partnerships allowed us to tap into new markets and enhance our product offering, driving growth and customer satisfaction in the long run.”

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From affiliate networks to modern partnerships — an evolution in the works

Impact

Back then, Digital River was the biggest software download company and e-commerce platform. They powered Symantec and all these companies made it very easy for them to have a website that can download software and get customer support and things like that. So I helped build out their one network, direct affiliate platform.

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4 major retailers that crushed their revenue goals using partnership marketing

Impact

With the right systems in place, brands can rely on partnerships to increase: Revenue Brand awareness Customer retention Market share Conversion rates. Ultimate guide to partnership marketing. Want to learn more about partnerships? Download Ultimate guide to partnership marketing. Get my free guide.

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