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impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports

Impact

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes. These functions are significant and will require the right investment in order to scale.”.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? Todd: Well, to me, it’s finally the most exciting thing about affiliate marketing, is partnerships, which is the big umbrella, that affiliate is a piece of. How was that bigger than affiliates? Todd: Yeah.

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