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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Today: Ecosystems and Platforms Today, the focus is on ecosystems and platforms.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. You talked a little bit about the print stuff, and coming back to that, How do you see the ecosystem that Impact serves? They’re not a retailer, they don’t do coupons.

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