Thu.Sep 15, 2022

Why affiliate marketing is a good strategy for B2B SaaS to support the software buyer’s journey


SaaS affiliates can swoop in to rescue revenue goals like superheroes in the B2B world. For instance, Zenefits grew its lead volume by 96 percent between Q1 and Q2, thanks to a growing affiliate partner base.


The Art of Persuading Unreasonable Colleagues

Vantage Partners

Collaboration, Influence & Stakeholder Alignment Organizational Effectiveness Individual Effectiveness


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Improving pediatrician well-being and career satisfaction

McKinsey Public & Social Sector Insights

Many pediatricians say they are facing burnout. Here’s what hospitals and other health systems can do to help. Insights on Healthcare Systems & Services Physicians & workforce United States



Be Partner Ready

In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

How effective boards approach technology governance

McKinsey Public & Social Sector Insights

As technology’s strategic importance to the business expands, management needs stronger board guidance. Four engagement models have proven useful. Digital Insights IT management & strategy Disruptive Technology Leadership Strategy

More Trending

Global Economics Intelligence executive summary, August 2022

McKinsey Public & Social Sector Insights

Growth moderates globally in an inflationary environment; the US Federal Reserve emphasizes its tightening course; Europe faces near-term energy volatility. Strategy & Corporate Finance Insights Strategy Economic Studies

Impartner Business Planning Levels Up Partner Experience


New Business Planning brings more scalability, transparency, and collaboration to QBRs, allowing companies to engage all tiers of partners, including the smallest ones. SALT LAKE CITY – September 15, 2022 – Impartner the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before.

Generative scheduling: Saving time and money in capital projects

McKinsey Public & Social Sector Insights

With both infrastructure spending and inflation on the rise, optimizing scheduling and work sequencing can accelerate projects and unlock valuable savings. Insights on Operations Operations Capital productivity


Connected revolution: The future of US auto insurance

McKinsey Public & Social Sector Insights

Autonomous mobility has the potential to dramatically transform the automotive insurance market, from underwriting to claims and beyond. Insights on Financial Services Financial Services Disruptive Technology Growth

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

What every insurance leader should know about cloud

McKinsey Public & Social Sector Insights

Successful cloud migrations depend on knowing where the value for insurance lies in cloud and on business and IT working together. Digital Insights Insurance Cloud computing Digital strategy and organization IT cost & performance improvement Innovation Leadership

How the apparel industry can ADAPT to inflation

McKinsey Public & Social Sector Insights

High inflation is a challenge, but ADAPTing an agile pricing strategy can help retailers and brands control costs, protect margins, and retain customer loyalty. Growth, Marketing & Sales Insights Customer experience & loyalty Pricing Sales

Why digital trust truly matters

McKinsey Public & Social Sector Insights

Consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do today—and establishing this digital trust just might lead to business growth. Insights on Artificial Intelligence Artificial Intelligence Digital Risk Management


The green IT revolution: A blueprint for CIOs to combat climate change

McKinsey Public & Social Sector Insights

Research shows that the most impact on IT-generated emissions can be found in unexpected places. Digital Insights IT management & strategy Leadership Sustainability


New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Don’t let fear stop you from forging ahead: An interview with Erika James

McKinsey Public & Social Sector Insights

As dean of the Wharton School, James is eager to expand the narrative about the school and all it has to offer. And as a self-described “insecure risk-taker,” she offers advice on how to turn discomfort into action. Insights on People and Organizational Performance Leadership


Author Talks: Bill George sets a course for ‘true north’

McKinsey Public & Social Sector Insights

Former Medtronic CEO Bill George guides emerging business leaders through the management transition of a lifetime. McKinsey on Books Leadership


Where the world’s largest companies stand on nature

McKinsey Public & Social Sector Insights

While Global 500 companies increasingly recognize the importance of nature, few companies have established nature-related commitments outside of carbon. Insights on Sustainability Sustainability


Baptism by fire: Talking with Zopa’s Jaidev Janardana

McKinsey Public & Social Sector Insights

The UK fintech’s CEO shares lessons from launching a bank during a pandemic, pulling the plug on the company’s founding product, and adapting its business model. Insights on Financial Services Financial Services

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Harnessing volatility: Technology transformation in oil and gas

McKinsey Public & Social Sector Insights

Digital technologies can help oil and gas CEOs and leaders cut costs, boost output, and reduce carbon emissions. Here are five big ideas to make them work at scale. Insights on Operations Oil & Natural Gas Manufacturing Operations


Playing offense to create Nordic sustainability champions

McKinsey Public & Social Sector Insights

Nordic companies are uniquely positioned to lead the world in combating climate change, potentially creating a Nordic Silicon Valley of sustainability. Insights on Sustainability Alternative fuels & renewable energy Sustainability Climate change Resource productivity

Four front-foot strategies to help create value in the net-zero transition

McKinsey Public & Social Sector Insights

Companies can identify green growth opportunities and move boldly to take advantage of them. Strategy & Corporate Finance Insights Strategy Corporate strategy Regulatory strategy Sustainability

How to build geopolitical resilience amid a fragmenting global order

McKinsey Public & Social Sector Insights

Organizations need to strategically invest in capabilities, people, processes, structures, and technology to navigate the risks arising from an evolving and fraught geopolitical landscape. Risk & Resilience Insights Risk management organization Operational risk management


Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

The hidden value of voice conversations: Part 1, Trends and technologies

McKinsey Public & Social Sector Insights

Understanding more of what their customers are saying can help contact centers provide new sources of competitive advantage. Insights on Operations Call centers Operations


The hidden value of voice conversations: Part 2, Reaping the rewards

McKinsey Public & Social Sector Insights

Voice analytics can help you understand more about what your customers are saying—if you know how to select and apply the technology. Insights on Operations Call centers Operations


You can’t move too fast: A conversation with Andy Penn

McKinsey Public & Social Sector Insights

As CEO of Telstra, Andy Penn reinvented the company’s product offerings, digital capabilities, overall structure, and performance. Here’s how he transformed the organization to meet the moment. Transformation Insights Leadership Talent Strategy Performance transformation


Digital challengers on the next frontier in Central and Eastern Europe

McKinsey Public & Social Sector Insights

Our most recent report on economic growth in the CEE region from 2017–21 shows the positive role of digital commerce in driving value and future growth. Digital Insights Digital Growth Leadership Marketing & Sales Analytics


Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.