Value Proposition Misalignment and the Failure to Become a Born-Global Company
TIM Review
APRIL 29, 2021
Since then, scholars have become sceptical of premature identification of "born-global” (Coviello, 2015), which has included a shift to studying how firms survive early internationalisation. This literature recognises the past characterisation of the internationalising process as a phase of nearly uncontrolled growth. Born-Globals.
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