Sun.Oct 01, 2023

article thumbnail

Go Beyond Random Acts of Co-Sell

PartnerTap

Does your sales team co-sell with partners? If so, to what degree, and with how many partners? Some companies like Microsoft and SAP Concur have very sophisticated co-selling motions with their top partners. Others are just starting their partner-first journeys. Then there are companies like Lumen, HPE, LastPass, and LightEdge that are disrupting their markets with co-sell first programs and heavy investments in co-sell automation platforms.

article thumbnail

3 secrets of successful organisations

Stellar Partnerships

There is more to life than money. Ask any diehard Collingwood or Penrith Panther fan over the weekend if they would have traded their match ticket for money. I bet most of them would have opted to be in the stadium and share the jubilant celebrations of their team’s victory. When organisations ask partnership people to focus on bringing in corporate money, they miss the point.