Approaching a Data-Dominant Logic
TIM Review
OCTOBER 30, 2020
The section after gives a brief overview of the paper’s research design. This paper introduces the construct of “data-dominant logic” (DDL). SMEs that aim to use data and adopt data science insights within their company currently lack this way of thinking. 2018; McAffee & Brynjolfsson, 2018). 2018; McAffee & Brynjolfsson, 2018).
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