Strategic Partnership Management
Hype
FEBRUARY 22, 2023
Interestingly, financing is not the top reason for start-ups to pursue partnerships, or even among the top three. Their top motive is getting access to the larger partner’s market
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impact.com teams up with Google Pay to bring even more offers to Google Pay users
Impact
DECEMBER 7, 2021
New York, NY, December 7, 2021 — Today, impact.com , the world’s leading partnership management platform, announced a new integration with Google Pay, which will power an updated premium offers experience for Google Pay users. With at least four out of 10 U.S. Yovanno, CEO of impact.com.
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Channel Partnerships Evolution: Navigating in the Tech Sector
Mindmatrix
MARCH 4, 2024
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
Recipe for success — how to succeed in partnership marketing
Impact
SEPTEMBER 20, 2022
TUI attributed its success to: A solid communication plan Partnership optimization by reducing inactive partners by 70 percent Change in commission structure Improved reporting. Updated partnerships led to a 30 percent increase in passenger volume and a reduction in CPA. Affiliate partnerships in finance.
Ultimate guide to influencer marketing
Impact
SEPTEMBER 2, 2021
Companies in the business-to-business (B2B) technology, finance, and marketing sectors often recruit business leaders, management gurus, and sales and marketing experts who dole out sage business advice. They tie results to the business KPIs your finance stakeholders really care about. Business and tech.
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