How Can Firms Effectively Use Technology in Customer Journey Management
TIM Review
OCTOBER 29, 2021
A global Gartner research assessing companies that have mapped their CJ revealed that for 54% of them, their artifacts became wall art, as they failed to create digital services and IT developments that improved customer experience (Chiu & Daigler, 2019a). Blake Morgan Keynote speaker, best-selling author & futurist. Introduction.
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