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Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). The CPA payout model wasn’t a legal option for us due to the nature of the healthcare and medical device industry.

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What Growth Marketers Can Learn From Partnership Leaders

Impact

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.