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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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Ultimate guide to SaaS affiliate marketing

Impact

Systems integrators (SIs) , companies that deal with the messy task of ensuring that you’re able to get all your technologies working well together in a unified infrastructure. However, a customer relationship management platform (CRM) isn’t going to cut it and a PRM may fall short of your referral partnership needs.