Remove 2020 Remove Channels and alliances Remove Credit Remove Ecosystems
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McKinsey: Channel Profile & Services

Channel Insider

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients.

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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. I spent enough time with Tackle in 2020 as an advisor to know the company had something special.

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Ultimate guide to SaaS affiliate marketing

Impact

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

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How to Build Your “Better Together” Story with Google Cloud Marketplace

Tackle.io

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. Like me, lots of time in kind of the go-to-market channel sales world, including great companies like GitHub and Twistlock, which is now part of Palo Alto and ExtraHop, which had an equity event, what, about a year ago, I think, give or take?

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.