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Advertising is dead — how ecommerce marketers can better grow with Indonesia’s savvier consumers in 2022 and beyond

Impact

Furthermore, a survey by YouGov discovered that only 12 percent of Indonesians believe retailers make honest and reliable advertisements — lower than the global average. With digital ads no longer proving effective, companies are turning to partnerships as a way to reach new audiences and build authentic relationships with consumers.

Retail 59
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Top partnership and affiliate marketing trends in Southeast Asia

Impact

According to a 2021 report by Facebook and Bain & Company, 70 million Southeast Asians have become digital consumers since the start of the COVID-19 pandemic. Online fashion retailer Zalora started a new influencer marketing program this year to supplement its existing affiliate program.

Retail 52
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Frost & Sullivan CES 2021 Roundup: Electrification and Connected CX Take Center Stage

Frost & Sullivan

CES 2021 took to the digital stage with the pandemic forcing a virtual walk through one of the biggest events showcasing technology disruptions in both Consumer Electronics (CE) and Mobility worlds. which Frost & Sullivan will cover extensively in its forthcoming report on CES 2021. Autonomy Focuses on Component Level Upgrades.