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6 essential mid-year consumer trends for 2023

Impact

The 2023 Mid-Year Consumer Trend research study by impact.com analyzes consumer spending during Q1 and Q2 of this year, comparing it to the same time periods 2022. These insights offer brands the data they need to craft a winning partnership strategy that aligns with evolving consumer preferences.

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The rising tide: A 2021 momentum recap

Impact

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. We’ll see you in 2022.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Strengthen your partnership strategy with these tips: 1.

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How can charity partnerships help companies deliver their commercial goals?

Remarkable Partnerships

ESG by contrast, is positioned at the strategic centre of companies and it emphasises the importance of delivery. If companies form strategic partnerships with charities, they can play a vital role in delivering these ESG targets, through training, skills sharing, volunteering and fundraising.

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Partnerships with a purpose: 10 brands that inspire change

Impact

Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. The company achieved an 11 percent increase in revenue for 2022 Q1 from the 20 top performers. Environmental causes.

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Partnerships with a purpose: 10 brands that inspire change

Impact

10 purpose-driven CSR partnerships campaigns Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. The company achieved an 11 percent increase in revenue for 2022 Q1 from the 20 top performers.