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Top financial services trends of 2024

IBM Business Partners

While high interest rates and inflation concerns are carrying over into the new year, financial services trends signal to prepare for major changes in real-time by staying up-to-date on all financial services-related matters, including in banking and capital markets sectors. This is something we’re likely to see more of this year.

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How Furthr x Pokitpal drive incrementality for brands through card-linked offer partnerships

Impact

Pokitpal and Furthr teamed up to bring cashback rewards to their credit card holders. Furthr integrates cashback rewards into customers’ existing credit cards with a seamless app. Matt: Furthr embeds cashback rewards across various merchants directly into a customer’s debit or credit card.

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