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Tackle.io announces a collaboration with AWS to help ISVs accelerate revenue through Cloud go-to-market

Tackle.io

BOISE, ID – July 26, 2023 – Tackle.io , an end-to-end solution for B2B software companies to generate revenue through the cloud, announced today a collaboration with Amazon Web Services (AWS) to help independent software vendors (ISVs) accelerate their Cloud go-to-market (Cloud GTM) journey with AWS.

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Ask the Experts: Getting Your C-Suite on Board for Marketplace

Tackle.io

For instance, Forrester projects that by 2023 17% of the $13 trillion global B2B spend will flow through ecommerce and Marketplaces—representing a $2 trillion shift away from traditional direct sales channels. Adding a new go-to-market sales channel is a significant undertaking, it’s best to advertise it as such.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.