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The Alliance Leader’s Guide to AWS re:Invent 2023

Tackle.io

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 4:30 p.m.

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5 Key Takeaways for Partners from AWS re:Invent 2023 

Tackle.io

With no surprise to Tackle, the importance of Marketplace and co-selling was a key theme of AWS re:Invent 2023. AWS highlighted that in 2023, 21,000 new customer opportunities were launched by Partners, and AWS Marketplace released 30 new features (double last year!), Alliance leads can also assign tasks to other users.

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Tackle.io announces a collaboration with AWS to help ISVs accelerate revenue through Cloud go-to-market

Tackle.io

BOISE, ID – July 26, 2023 – Tackle.io , an end-to-end solution for B2B software companies to generate revenue through the cloud, announced today a collaboration with Amazon Web Services (AWS) to help independent software vendors (ISVs) accelerate their Cloud go-to-market (Cloud GTM) journey with AWS.

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

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Scaling Channel through the Clouds: How Tackle Worked with AWS Marketplace to Drive 300+ CPPO Offers in Four Months

Tackle.io

Many ISVs are extending their reach into new territories, customer segments, and regions by establishing channel partner reseller relationships with large traditional resellers, global systems integrators, and smaller SI firms. Tackle ensures a seamless experience for ISVs looking to generate revenue through AWS Marketplace.

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Value Is Not Free: How to Think About and Account For Marketplace Listing Fees

Tackle.io

Sometimes the question comes from a cloud alliances leader trying to navigate internal organization friction, other times from the CFO trying to understand this new way to do business, and sometimes from a CRO as part of a broader discussion on how to motivate a sales team to embrace co-selling with the clouds. In reality, nope.

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Mindmatrix launches Partner Engagement Concierge Services

Mindmatrix

From the partner’s perspective, it helps them market better and drive more sales revenue, while the vendors enjoy higher partner engagement, better partner mindshare and ultimately, generate more revenue from their channel ecosystem.”