Impact

NOVEMBER 23, 2023

Technology partnerships help brands cross-promote their products and provide a better customer experience. Affiliate-based partnership marketing can make up 28 percent of your revenue Affiliate-type partnerships, or partnership marketing is a collaboration between two parties—typically two businesses or a business and an individual.

Credit 52

Credit Collaboration Finance Integration partnership 52

Impact

NOVEMBER 11, 2021

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

JULY 20, 2023

Brands can achieve success with any budget so long as they build a roadmap for recruiting, negotiating, and collaborating with influencers. Here are five best practices with insights from industry experts to build long-term creator partnerships. These creators are professional influencers who already have several brand collaborations.

Collaboration 40

Collaboration Credit Retail Partnership management 40

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. To navigate uncertain waters, companies collaborated with partners to raise brand awareness, increase visibility and enhance customers’ online experience.

Partnership management 52

Partnership management Credit Partnership strategies Business partnerships 52