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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

Affiliate marketing is a booming industry worth $17 billion as of 2023—and brands using this channel see an incredible return on investment (ROI). Using stolen data Scammers use lead forms or malware to steal user data like credit card information. Affiliate fraud is increasing at a rapid rate.

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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Each conversion via this link not only credits the customer, but also streamlines the payout process on your platform. For example, Flytographer launched a referral program where the referring customer receives a $25 credit towards their next shoot, and the newly acquired customer gets $25 off their first shoot. The result?

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impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact

Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while providing them the ability to manage all their partnerships from one platform.

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impact.com Announces Growth in the Second Quarter Led by Global Client Expansion and Launch of its New Creator Platform

Impact

According to research also launched in partnership with Adweek , both brands and creators reveal their needs and biggest challenges when forming successful partnerships. impact.com also released first-party research on what consumers value when engaging with influencers in its State of Influencer Marketing in 2023 report.

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Ultimate guide to SaaS affiliate marketing

Impact

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.

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5 ways brands can build long-term success with creators [+ examples]

Impact

Source: The state of influencer marketing for consumers in 2023 Remember, a larger audience doesn’t always equal higher engagement. Automating payments becomes simple and secure on a partnerships management platform like impact.com. Influencers get automatically credited when they meet these terms.

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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making. Keep these predictions in mind to craft a winning partnership strategy for 2023.