2025 Channels and alliances Co-Alliance Strategic partnership 
Tackle.io
JUNE 30, 2023
Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.
Tackle.io
NOVEMBER 2, 2023
They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.
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