2025 Channels and alliances Finance Strategic partnership 
Tackle.io
JUNE 30, 2023
Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs. Security and compliance/operational and finance mitigations. Additional Cloud GTM benefits to emphasize in your pitch include: Cost savings.
Tackle.io
NOVEMBER 2, 2023
They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.
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