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Tackle on Tackle: Creating ICPs with Data

Tackle.io

Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. When it comes to B2B software sales, the only constant is change.

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Tackle Processes $5 Billion and Sees 100% Year-over-Year Transaction Growth Through Cloud Marketplaces, Dominating Cloud Go-To-Market

Tackle.io

According to Tackle’s recent State of the Cloud GTM Report, revenue flowing through the Cloud Marketplaces is expected to radically increase from $15B in 2023 to more than $100B in 2026, more than 6x in just three years. This growth is driven by the massive momentum of the Cloud Providers.

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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business.