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ALD Automotive and LeasePlan Bid Farewell to Old Avatars, Embrace New Brand Identity as Ayvens

Frost & Sullivan

Global mobility leader is on track to realize agenda of its three year, strategic roadmap PowerUP 26, even as competitors look to strategic alliances and differentiation as key strategies to counter the larger entity’s impact. In September, the company launched a three year strategic plan termed PowerUP 2026.

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Tackle on Tackle: Creating ICPs with Data

Tackle.io

Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. When it comes to B2B software sales, the only constant is change.

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Tackle Processes $5 Billion and Sees 100% Year-over-Year Transaction Growth Through Cloud Marketplaces, Dominating Cloud Go-To-Market

Tackle.io

According to Tackle’s recent State of the Cloud GTM Report, revenue flowing through the Cloud Marketplaces is expected to radically increase from $15B in 2023 to more than $100B in 2026, more than 6x in just three years. This growth is driven by the massive momentum of the Cloud Providers.

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.