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Tackle on Tackle: Creating ICPs with Data

Tackle.io

Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. In a relatively short time, we’ve seen Cloud GTM become a preferred revenue channel for software companies. When it comes to B2B software sales, the only constant is change.

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State of Cloud GTM 2023

Tackle.io

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.