article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

We have to work harder to not only maintain but grow our partner ecosystems. We have to pivot from our traditional practices, embrace our new ‘virtual reality,’ and the technologies that enable us to continue to build out our most important ecosystems. Successful ecosystems must be built on a foundation of trust and transparency.

article thumbnail

BTD BRINGS M&A DISCIPLINES TO ASAP

BTD Consulting

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

BTD brings M&A to ASAP

BTD Consulting

Leading alliances to the next level requires more than doing the same things better. Alliance management practice can be complemented by analytic rigor, systems logic, and AI. This commitment positions BTD to help ASAP members drive alliance management to a new level of performance.

article thumbnail

Organizing for Cloud Marketplace Success

Tackle.io

Our revenue operations team manages the account creation. We have a partner manager and a field alliance manager dedicated to our Cloud Partners. Incorporating these different stakeholders has allowed the alliances team to scale.” . Be as nice as possible to your revenue operations and finance teams,” he said.

article thumbnail

Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

It’s usually an alliance manager who knows the most about a given cloud and the incentives. We worked with finance to treat the Cloud Provider’s transaction fee as an expense so it doesn’t reduce the quota retirement and commission of our sellers,” Frank said. Compensation drives activity.

article thumbnail

Organizing for Marketplace Success

Tackle.io

So today, Marketplaces sits within our alliances org. With that said, we have big cross-functional stakeholders around finance, revenue operations, our deal desk function, which I’ll elaborate on. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael, how about Fivetran?

article thumbnail

Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. We were refreshing the reports, trying to download Excel spreadsheets, going to finance and say, “Hey, can I book with this spreadsheet?” How many listings?