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Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential

Peter Simoons

“Who is your executive sponsor for this alliance?” I asked the alliance manager. This alliance manager had already been looking after the particular alliance we were discussing for two years. This not only benefits the company, but also the alliance and last but not least, the alliance manager themself.

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BTD’s Spotlight on Alliance Management: Glancing Back, Looking Forward

BTD Consulting

Now we have broadened our capabilities to serve clients across the spectrum of “inorganic” growth – from M&A and Divestments to Strategic Alliances and JVs. Beginning in early 2000, I led Andersen Consulting/Accenture’s clumsily named MAASCE – Mergers, Acquisitions & Alliances Strategy Center of Excellence.