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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.

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State of Cloud GTM 2023

Tackle.io

Support for Channel Partners “[By bringing] our co-sell and AWS Marketplace motions together and streamlining that into Salesforce, our revenue, operations, and alliance teams can operate faster to accelerate and close deals.” or “I’m a channel partner—what does this mean for me?” Sits in alliances/partnerships.