Alliance partnership Channel strategies Credit Strategic partnership 
Mindmatrix
MARCH 4, 2024
The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.
Tackle.io
NOVEMBER 2, 2023
LEARNING 2: MARKETPLACE AND CO-SELL GO HAND IN HAND This year, we learned that about a third (31%) of survey respondents who say they have a strategic partnership with their Cloud Partner(s) don’t have a transactable listing on the Cloud Marketplace(s). or “I’m a channel partner—what does this mean for me?” Sits in sales.
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