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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

This complexity demands a new level of strategic partnership management to ensure collaboration, equitable and profitable arrangements. Interest rates were low, credit was easy, and liquidity was a secondary consideration. Financial Landscape Changes Until a few years ago, we all lived in a world of cheap money.

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State of Cloud GTM 2023

Tackle.io

LEARNING 2: MARKETPLACE AND CO-SELL GO HAND IN HAND This year, we learned that about a third (31%) of survey respondents who say they have a strategic partnership with their Cloud Partner(s) don’t have a transactable listing on the Cloud Marketplace(s). or “I’m a channel partner—what does this mean for me?”