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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.

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State of Cloud GTM 2023

Tackle.io

Sits in alliances/partnerships. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away. As we’re still in the early days, Cloud Providers need to drive the behaviors they want to see, and cash and cloud credit incentives help do that. Sits in sales.