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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52
Co-Alliance Channels and alliances Strategic alliances Ecosystems 52
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State of Cloud GTM 2023

Tackle.io

NOVEMBER 2, 2023

They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.

Co-Alliance 75
Co-Alliance Channels and alliances Finance Ecosystems 75
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