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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Those days of easy, cheap money are a distant memory and for many resellers, the cost of financing a large client engagement is prohibitive.

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State of Cloud GTM 2023

Tackle.io

Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?” or “I’m a channel partner—what does this mean for me?”