Alliance partnership Channel strategies Credit Finance 
Mindmatrix
MARCH 4, 2024
The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.
Tackle.io
NOVEMBER 2, 2023
Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?” or “I’m a channel partner—what does this mean for me?”
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