The 2112 Group
APRIL 27, 2021
During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations. They asked me what I thought. They resell product to partners.
Jake Jorgovan
FEBRUARY 20, 2024
Partnering with Porter Novelli also offers access to world-class data insights, enhancing your ability to make informed decisions and tailor your strategies to meet the evolving needs of your market. Additionally, their global network allows for scalable solutions across various markets, providing your brand with the flexibility to grow.
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Mindmatrix
MARCH 4, 2024
Interest rates were low, credit was easy, and liquidity was a secondary consideration. Those days of easy, cheap money are a distant memory and for many resellers, the cost of financing a large client engagement is prohibitive. Financial Landscape Changes Until a few years ago, we all lived in a world of cheap money.
Tackle.io
SEPTEMBER 21, 2021
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
Tackle.io
NOVEMBER 2, 2023
Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?” or “I’m a channel partner—what does this mean for me?”
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