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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances. Interest rates were low, credit was easy, and liquidity was a secondary consideration.

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State of Cloud GTM 2023

Tackle.io

Over the next few years, finance leaders will get on board with Cloud GTM being one of the most efficient revenue channels in their business. A strategic cloud partnership that doesn’t include Marketplace leaves a lot of opportunity on the table for these ISVs. or “I’m a channel partner—what does this mean for me?”