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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition.

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Drive More Revenue with Automated Account Mapping

PartnerTap

Sales reps can then co-sell together driving more revenue for both companies. To learn more about sales, alliance partnerships, and channel sales, follow us on LinkedIn. Account mapping is critical to finding opportunities and then figuring out the accounts to strategize on with each partner.

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The Field Seller’s Guide to Cloud Marketplaces: How to Find the Right Deals and Opportunities

Tackle.io

It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Who in your organization owns the cloud relationship? There is usually someone in the buyer’s org who manages the cloud relationship. Sharing Intel .

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Are you going to co-sell? But one thing we weren't doing that I hadn't even thought about applying was a term sheet, like you would use in a tech alliance partnership. And you have to make it specific. You have to know: Who's doing what? Is there a clear definition of your target market?

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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.