State of Cloud GTM 2023
Tackle.io
NOVEMBER 2, 2023
The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline. Sits in alliances/partnerships. Incentives for ISVs to engage in cloud partnerships through go-to-market activities will crescendo before they phase away.
75 
Let's personalize your content