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5 recommendations for effective partnership agreements 

Remarkable Partnerships

When I was working at BBC Children in Need, and leading on the partnership with Lloyds Banking Group, our partnership agreement was one of the most useful tools. Because it was simple and effective, supported the delivery of our partnerships goals, whilst protecting both parties brands. This example stands out.

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Kindling the spark of innovation in partnerships

Stellar Partnerships

A more effective approach is to include the partner in some structured, facilitated discussion about the partnership. Before the COVID crisis we facilitated a discussion between a mental health charity and one of its largest partners, a health insurer. You probably have a diverse portfolio of corporate partners.

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