Remove blog CSR-purse
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A LARGE BUT COMPLEX PURSE

Be Partner Ready

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

Legal 243
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WHO PULLS THE CORPORATE PURSE STRINGS?

Be Partner Ready

Here’s the problem: they view a corporate (that includes a company or brand) as a ‘donor’ with just one purse (budget), when in fact, there’s four purses. Additionally, non-profits often see that purse as holding just money , when there’s usually many more valuable resources that you can access.

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THE LARGEST PURSE OF THEM ALL

Be Partner Ready

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Using the wrong language with this purse-holder will result in it snapping shut.

Banking 246
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THE PEOPLE PLEASING PURSE

Be Partner Ready

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). Let’s start by diving into the HR purse. Let’s start by diving into the HR purse. Good Energy.

Energy 246
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THE FAMILIAR PURSE

Be Partner Ready

In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

Legal 130
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Are you my mother lode?

Stellar Partnerships

I’ve heard of people looking for the metaphorical corporate ‘purses’ or ‘wallets’ full of gold. People often describe the purses of money within a corporate as typically HR, marketing, PR or CSR. Corporate social responsibility, or CSR, hints at a bigger social purpose approach within the corporate. Don't miss a blog.