Stellar Partnerships

MARCH 8, 2021

I’ve heard of people looking for the metaphorical corporate ‘purses’ or ‘wallets’ full of gold. People often describe the purses of money within a corporate as typically HR, marketing, PR or CSR. Marketing, advertising and PR budgets are usually larger, especially if your corporate target is an FMCG company.

Partnership management 130

Partnership management 130

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OCTOBER 26, 2022

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Using the wrong language with this purse-holder will result in it snapping shut.

Banking 246

Banking 246

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OCTOBER 11, 2022

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing. Hailey Cavill-Jaspers. [1]

Legal 243

Legal Government Energy 243

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SEPTEMBER 26, 2022

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). Let’s start by diving into the HR purse. Let’s start by diving into the HR purse. Good Energy.

Energy 246

Energy Engineering 246

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SEPTEMBER 16, 2022

Here’s the problem: they view a corporate (that includes a company or brand) as a ‘donor’ with just one purse (budget), when in fact, there’s four purses. Additionally, non-profits often see that purse as holding just money , when there’s usually many more valuable resources that you can access.

Government 246

Government Collaboration 246

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JULY 20, 2023

Regular readers of my blog will be familiar with the 4 Purses: the four purses within a corporate, company or brand that may hold resources, expertise and cash for non-profits & social enterprises. Let’s dive into the largest and most lucrative purse, the Marketing Purse.

Co-Alliance 130

Co-Alliance Legal Collaboration 130

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OCTOBER 5, 2022

In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

Legal 130

Legal 130