IBM Business Partners

NOVEMBER 14, 2023

Data monetization strategy: Managing data as a product Every organization has the potential to monetize their data; for many organizations, it is an untapped resource for new capabilities. For APIs, they may have built them into the catalog ecosystems of each hyperscaler cloud catalog.

Partnering capability and readiness 113

Partnering capability and readiness Finance Utilities Ecosystems 113

Mindmatrix

MARCH 4, 2024

This blog explores the complexity of modern channel sales dynamics and how they impact channel partner relationships among OEMs, distributors, tech partners, referral partners, and resellers in the tech sector. How can technology companies maximise their growth with system integrators and get the attention of potential partners?

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 11, 2021

SaaS affiliate marketing is a popular form of referral-based partnership that rewards publishers such as deal sites and blogs for driving traffic to you. The customer journey for a SaaS product is roughly analogous to a consumer buying a car, with each step along the way offering the potential for marketing partnerships.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96