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Organizing for Marketplace Success

Tackle.io

So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channel strategy with a Marketplace strategy? Order management, finance, legal, procurement. And that means how do I sell with the Cloud providers themselves? That would be a suggestion.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channel strategy , such as determining a vendor’s partner retention efforts.