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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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Key partnerships takeaways from Affiliate Summit West with David A. Yovanno, CEO of impact.com

Impact

Combining partnerships with traditional advertising can significantly boost business growth. Using a partnership management platform to integrate partnerships and advertising can save time and resources. M1 Finance’s partnerships program also brought in 10 percent of all new customers.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. I keep thinking I was going to ask you earlier, the partnership’s role sounds a lot like business development. And again, a lot of automation is unique to partnerships. Todd: Yep. Todd: Yeah.

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