Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem
TIM Review
OCTOBER 29, 2021
Supermodular complementarity takes place when “more of A makes B more valuable”. For example, the more widespread availability of applications increases the value of an operating system, and the ever-larger number of operating system installations increases the value of those applications (Jacobides et al., The article is structured as follows.
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