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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.