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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These strategic alliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently. How do you align your strategic objectives with strategic alliances and technology partnerships?

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. With that said, we have big cross-functional stakeholders around finance, revenue operations, our deal desk function, which I’ll elaborate on.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channel strategy , such as determining a vendor’s partner retention efforts.