Channel Insider

DECEMBER 5, 2024

“AWS and Ingram Micro are successfully executing and expanding our relationship at a global level — helping our channel partners and their customers take advantage of all AWS has to offer,” said Jeremiah Jenson, the global leader of channel resell for AWS. This agreement positions ISVs to sell through channel partners.

Co-Alliance

Channel Insider

JULY 14, 2025

The first half of 2025 provided the channel with plenty to discuss. Mitel recently unified its disparate partner programs under one umbrella to better enable its commitment to “stay nimble and adaptable to change,” according to VP of Channel Steve Loebrich.

Channels and alliances

Channel Insider

DECEMBER 17, 2024

How the Wireless Intelligence Platform suits the needs of channel partners Wyebot works primarily with MSPs in building channel relationships and sales motions. Partnership is the key to success in the channel. Read more about some of the years strongest partnerships in Channel Insiders inaugural VIP List.

Channels and alliances

ZinFi

JUNE 9, 2025

It gives channel partners a central, personalized place to interact with a company. The Power of Partner Portal Software: Your Guide to Channel Success Imagine you have a fantastic product and want to sell it to as many people as possible. There are also ways to prevent and resolve channel conflicts.

Ecosystems

Channel Insider

JULY 14, 2025

Channel program changes coming to the Qualtrics ecosystem The existing partner network targeted consultancies and other strategic partners offering expert guidance, implementation, training, and other services to customers. The post Qualtrics Commits to Channel With Sweeping Program Updates appeared first on Channel Insider.

Co-Alliance

ZinFi

JUNE 19, 2025

Deal registration software is a crucial tool within channel sales for SaaS companies. It automates the process where channel partners formally register sales opportunities with vendors, ensuring deal protection and preventing conflicts with other partners or direct sales teams. Ensures deal protection for channel partners.

Conflict resolution and communication

Mindmatrix Blog

JUNE 24, 2025

Mindmatrix , the leader in ecosystem orchestration solutions (EOS), has expanded the capabilities of its next-generation PRM and partner marketing platform , Bridge, with the launch of a powerful new Alliance Management module. To learn more about Bridge’s alliance management capabilities, please click here.

Alliance management

Channel Insider

AUGUST 13, 2025

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Theresa Caragol — speaker, mentor, author of Partnering Success: The Force Multiplier to Achieve Exponential Growth, and CEO of AchieveUnite.

Partnership strategies

Channel Insider

JULY 16, 2025

Small and medium-sized businesses (SMBs) rely on channel partners to protect them from the costs of potential downtime. Arctera’s Global VP of Channels and Alliances, Michael Gray, shared his insights on the needs of the market in a recent interview with Channel Insider.

Channels and alliances

Mindmatrix Blog

MAY 14, 2025

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.

Channels and alliances

ZinFi

JUNE 17, 2025

As businesses grow their partner ecosystems—spanning value-added resellers, technology alliances, service delivery integrators, and marketplace providers—they must adopt scalable, operations-driven approaches that align with business strategy and accelerate performance. A strategy-first approach also clarifies partner routes to the market.

Co-Alliance

Channel Insider

JULY 29, 2025

Autonomous security operations provider Torq is debuting the new Torq AMP (Alliance and Momentum Partners) alliance program with Google, Wiz, and Zscaler to drive agentic AI innovation. Strategic go-to-market collaboration : Joint sales enablement, team training, channel packaging, ROI analysis, and reporting.

Co-Alliance

ZinFi

APRIL 16, 2025

Strengthen brand credibility through strategic alliances. By understanding customer needs, businesses can build strategic alliances that improve product offerings and create a competitive advantage. Many businesses wait to start a partner ecosystem, thinking they need a big sales team or established sales channels.

Ecosystems

Channel Insider

JUNE 18, 2025

Skyhawk Security, a cloud threat detection and response (CDR) provider, has announced the launch of a new partner program to reinforce the company’s channel-first strategy. Duman joined the company in April to lead its channel strategy. Read more about their points-based Voyage Alliance Rewards system to boost partner engagement.

Partnering capability and readiness

ZinFi

JULY 15, 2025

Marketplaces: Apps, Agents & Alliances In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov , CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. How AI, Hybrid Cloud, and Edge Computing Are Transforming Partner Relationship Management.

Channels and alliances

Mindmatrix Blog

AUGUST 7, 2025

Channel partnerships are no longer limited to transactional relationships. How It Works Role-Based Dashboards : Tailor the user interface for VARs, MSPs, influencers, alliance partners or distributors based on their function.

Co-Alliance

Channel Insider

OCTOBER 28, 2024

“We are excited about the launch of the Cisco 360 Partner Program, which represents the culmination of our long-standing and collaborative relationship with Cisco,” said Steve Bland, the Group Alliance, Director at Computacenter , a global technology and services provider. Read more about the software-based approach to cybersecurity.

Channels and alliances

ZinFi

JUNE 18, 2025

Indirect sales channels are indispensable engines of market expansion and revenue generation. Businesses across various industries, including high-tech, manufacturing, financial services, and telecommunications, rely on vast ecosystems of channel partners. Deal registration is vital in modern commerce.

Conflict resolution and communication

ZinFi

JULY 1, 2025

Download your COMPLIMENTARY COPY of The Channel Sales Playbook: Skills, Strategy, and Growth Guide. More on The Channel Sales Playbook: Skills, Strategy, and Growth Guide What You’ll Learn? This guidebook equips channel sales professionals with the tactical skills and mindset required to thrive in a demand-neutral world.

Co-Alliance

ZinFi

JUNE 23, 2025

Enterprise PRM software is crucial for large organizations to manage and grow their indirect sales channels. Expanding market reach and entering new areas increasingly depend on strong indirect channels. This leads to inefficiencies, lost opportunities, and channel conflicts. This strong infrastructure supports channel growth.

Partnering capability and readiness

ZinFi

JUNE 18, 2025

Developing and nurturing robust indirect channels becomes critical to achieving these ambitious goals. This often leads to significant inefficiencies, missed opportunities for revenue generation, and, critically, the potential for damaging channel conflicts that erode partner trust and hinder overall progress.

Conflict resolution and communication

ZinFi

JUNE 19, 2025

These partners include value-added resellers (VARs), distributors, system integrators (SIs), managed service providers (MSPs), referral agents, and strategic alliances. It brings unparalleled order, transparency, and unprecedented efficiency to the often chaotic landscape of channel sales.

Conflict resolution and communication

ZinFi

JUNE 10, 2025

These partners could be resellers, distributors, referral agents, or strategic alliances. This helps channel managers monitor and optimize partner performance. A channel manager uses the PRM to distribute a new marketing campaign to all Gold-tier European partners. They also work with partners who help sell their products.

Co-Alliance

Channel Insider

JUNE 20, 2025

Global channel distributor and platform company Ingram Micro has launched a new program designed to enable success in the AI era. The post Ingram Micro Launches Xvantage Enable AI Program appeared first on Channel Insider. Revisit our conversation with Global Platform Group President Sanjib Sahoo to learn more about the strategy.

Partnering capability and readiness

ZinFi

JUNE 17, 2025

Instead, they define PartnerOps as a strategic function that translates channel objectives into processes, systems, and workflows that sustain long-term execution. SaaS vendors operate in ecosystems where technology alliances, resellers, integrators, and ISVs converge to shape revenue, adoption, and customer experience.

Co-Alliance

ZinFi

JULY 30, 2025

It highlights how marketplaces evolve beyond ISV-centric platforms to become central to comprehensive partner ecosystem strategies, driving convergence and consolidation across distribution channels and technology service brokers. Historically, partner marketing and sales strategies often operated within more defined silos.

Co-Alliance

ZinFi

JUNE 8, 2025

Channels fragment. Whether you run ecosystem strategy, channel sales, or GTM execution, this guide offers what your leadership team needs: focus, structure, and momentum. ” “Channel sellers who orchestrate—not chase—win.” Buyers control their journey. This guidebook shows how to build one that performs.

Ecosystems

Channel Insider

MAY 7, 2025

StorMagic, an organization dedicated to solving edge computing challenges, recently launched a new global channel partner program. OEMs, SIs, agents, and technical alliance partners must complete sales and/or technical certifications. The post StorMagic to Launch New Global Channel Partner Program appeared first on Channel Insider.

Co-Alliance

Channel Insider

JUNE 10, 2025

Pax8 Voyager Alliance Rewards The Voyager Alliance Rewards system is an upcoming points-based rewards system that will include curated redemption opportunities and an exclusive partner dashboard to track points. The system is structured based on partners’ Voyager Alliance tiers and will be coming in the fall of 2025.

Channels and alliances

ZinFi

JUNE 11, 2025

Organizations that once viewed partner programs as secondary sales channels now place them at the core of go-to-market strategy. Partner Operations builds cross-functional councils to maintain alignment, including regional channel leads, finance, sales, and legal. PartnerOps facilitates transparency and collaboration.

Engineering

Channel Insider

FEBRUARY 12, 2025

Aligning with the right partners is critical for business success in the channel. Read more about a new partner alliance that gives select partners the ability to expand their revenue streams with several unique benefits.

Collaboration

Channel Insider

JANUARY 13, 2025

Comprehensive, coordinated response and recovery: Cohesity has developed a methodology that utilizes native platform capabilities and integrations with its Data Security Alliance to provide data breach insights. The post Cohesity Expands Cyber Events Response Service with Key Partners appeared first on Channel Insider.

Channels and alliances

Channel Insider

JULY 1, 2025

Digital business and technology services provider NTT DATA and enterprise data platform vendor Corvic AI have announced their strategic alliance in the US and the UK. We offer a one-stop shop for taking complex data and helping companies actually use it to gain the insights they need,” Corvic AI CEO Farshid Sabet told Channel Insider.

Channels and alliances

ZinFi

JULY 30, 2025

Key Takeaways The Evolution of Partnering: Partnering has transformed from a supplementary channel to a fundamental driver of exponential growth, necessitating a strategic shift beyond transactional engagements. This article will explore three critical dimensions of this evolving landscape.

Ecosystems

Mindmatrix Blog

APRIL 16, 2025

Align AI with Broader Partnership and Ecosystem Strategy AI tools must complementnot replacestrategic alliance efforts. Connect AI outputs with human alliance managers to ensure balance. The successful marriage of AI with human strategy is the future of alliance and ecosystem growth.

Partnering capability and readiness

Channel Insider

AUGUST 6, 2025

Security vendor Barracuda remains committed to supporting channel partners as they become trusted security advisors for clients, according to various conversations Channel Insider has had with its leadership. What I love about Barracuda is its focus on the MSP as customer zero,” Hodges told Channel Insider at ChannelCon.

Channels and alliances

ZinFi

JUNE 13, 2025

Inspired by the success of RevOps, PartnerOps applies similar principles of alignment, automation, and analytics specifically to the management and optimization of channel partner ecosystems. It recognizes that channel partners are not just external entities but integral extensions of your sales, marketing, and service capabilities.

Conflict resolution and communication