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Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM

Mindmatrix

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. These partnerships, however, are complex and multifaceted, requiring more than just traditional Partner Relationship Management (PRM) software platforms to thrive.

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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.