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Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM

Mindmatrix

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. These partnerships, however, are complex and multifaceted, requiring more than just traditional Partner Relationship Management (PRM) software platforms to thrive.

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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. This partnership enhanced the user experience for Uber riders and increased engagement with Spotify’s music streaming platform.

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Inovalon Applauded by Frost & Sullivan for Improving Healthcare Delivery, Patient Outcomes, and Data Security with Its Inovalon ONE® Platform

Frost & Sullivan

Additionally, Inovalon’s subject matter expertise, vast dataset, and robust data governance help enable artificial intelligence (AI) and machine learning (ML) capabilities to automate workflows, identify and address care gaps, and support its partnerships with technology companies like AWS.

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Inovalon Applauded by Frost & Sullivan for Improving Healthcare Delivery, Patient Outcomes, and Data Security with Its Inovalon ONE® Platform

Frost & Sullivan

Additionally, Inovalon’s subject matter expertise, vast dataset, and robust data governance help enable artificial intelligence (AI) and machine learning (ML) capabilities to automate workflows, identify and address care gaps, and support its partnerships with technology companies like AWS.

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Booz Allen Hamilton: Channel Profile & Services

Channel Insider

This profile looks at Booz Allen services and solutions, target markets, industry recognition, partner ecosystem, and history as a channel partner. Earlier this year, the company deepened its partnership with the AI Education Project ( aiEDU ) to develop curriculums, mentorship, and programming opportunities for interested students.

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Frost & Sullivan CES 2021 Roundup: Electrification and Connected CX Take Center Stage

Frost & Sullivan

Cadillac Lyriq’s 33-inch LED display is outstanding but the scene-stealer is the driver experience it is creating by marrying engineering with art through its partnership with creative design studios, Territory Studio and Rightpoint. Late last year GM also showcased its Ultifi, a customer experience platform as part of this ecosystem.

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By investing in the partner experience, Walmart nurtures advocacy: Watch now

Impact

But when it came to managing its partnerships, Walmart’s technology wasn’t quite so unified, with two different platforms to handle mobile and desktop transactions. That not only was a hassle for its partners, it also created data pipeline blockages, complicated data attribution, and impeded scalability for the partnership program.

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