Co-Alliance Ecosystems Strategic alliances Value creation 
PartnerTap
JUNE 8, 2021
It’s important to have channel and alliance leaders who know how to work in the digitized landscape. They need to make sure tech is a value add and is adopted by their team. It is fiscally responsible to partner with companies that offer products and services that offer value to your customers. Leadership.
Mindmatrix
APRIL 1, 2024
For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. This strategic use of funds can maximize the impact of joint marketing efforts and drive channel revenue growth.
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